Fifty-nine percent of 18- to 34-year-olds view TikTok favorably, compared to 40% of 35- to 44-year-olds and 31% of 45- to 64-year-olds. TikTok is a social media app centered around short videos. By the same token, different age groups also take more of a liking to certain types of content: 35-44s are the leading enthusiasts when it comes to motivational snippets (44%), while 25-34s take a shine to informative videos (41%). While users skew to the 25-34 age group, there are more than 1.9 million Facebook users over 65 in Australia (Facebook data analysis by Genroe) Age Number of Users; 13-17 years old: 820,000: . This caution may reflect the platform's history with disturbing content. Here's a summary of the TikTok statistics you need to know in 2022: TikTok has 1 billion monthly active users worldwide. 7. 26.5 out of the 500 million month to month dynamic clients are from the USA . This year, 63% of Americans between the ages of 12 and 17 used TikTok on a weekly basis, compared with 57% for Instagram, Forrester wrote in a blog post on Thursday, citing data from a survey the. Other popular networks with this age group with Instagram and YouTube, used daily by 81% and 69% respectively. Largest female user base: 20 to 29-year-olds. . Looking at the usage data by age group from our recent social media monitor, the differences between Gen Z and Millennials become even more clear. TikTok, meanwhile, is the fastest growing platform in the country, jumping from five million to nine million users over the last year. In this section, we'll look at statistics on how TikTok users interact with the platform. . TikTok Users Spend More than 850 Minutes Per Month on the App 2. Fourteen countries now have over 1 million users of the app. According to Sensor Tower data, the 100 coin bundle is the most popular among users, followed by the 500 coin bundle priced at $4.99. . There are also many more female (19.5%) than male (7.87%) users in this age group. Hispanics are of any race. . Around 37.3 million of these users belonged to Generation Z. Roughly 43% of TikTok's global audience is between 18 and 24 years old. The survey also found that 60% of Millennials have used social media for customer service, by sending either a private message or posting publicly on a brand's page. As of January 2022, TikTok is most used by women aged 18 to 24 (25%). TikTok - trends start here. Rounding out the top five countries where TikTok users are located is Mexico, home to 46 million users. Pfizer Vaccine to Be Approved for 12- to 15-Year-Olds The FDA will authorize the use of the Pfizer Covid-19 vaccine in teens, as the U.S. moves forward to vaccinate other age groups. The results released Wednesday are . Parents are avid users of the social network, with almost half of Canadian frequent users saying they have kids under 18. TikTok is the most engaging social media app out, with an average session length of 10.85 minutes (Double Pinterest's 5.06 minutes that ranks #2 for engagement). TikTok calls itself "the leading destination for short-form mobile videos" with a mission to "inspire creativity and bring joy." (Audacious! Source: Pew Research Center / By: FlowingData. Yet, the popularity doesn't fall under 50% even in this age category. Many people think of it as a bite-size version of YouTube, with videos ranging between five and 120 seconds in length. TikTok now has 1 Billion Monthly Active users (January 2022) 3. Out of the 25-34 age group, 16.4% are male and 14.8% are female users. Data out of the UK is similar. Essential TikTok statistics and trends for 2022. Daily Usage: 89 minutes. Those 20-years-old and younger are most likely to be on the app, with over half of both 13-17-year-olds and 18-20-year-olds saying they use it. Only 3.4% of TikTok audience is older than 55. . TikTok is largely favored by Gen Z, but more older users have started jumping on the platform in 2020.During Q1 2020, the share of 24-34-year-olds on the platform increased from 22.4% to 27.4%. Female users ages 20 to 29 are the app's largest user group in the United States. ( oberlo) 41% of teenage TikTok like the app because of its friendly interface matching the youth requirements. we're visual learners and with TikTok, it's quick and easy to see a video on something I want to know more about," Talia . And 22% are ages 20 to 29. ( Source: Statista2) TikTok creators with 15,000 followers or less have higher engagement rates. Ages 40-49 is 20.3% of users. 73% used at least one social media site. The most popular official news sources on TikTok include Sky News, the BBC and ITV. Of Americans 65 years old or more, 4% use the platform. In the USA, 25% of TikTok users are ages 10 to 19. Income In the U.S, 60% of users that earn more than $100k/year are on Instagram, while only 44% of the lower-income range (less than $30k/year). 4 Demographics and usage of TikTok. This is the breakdown of active users on TikTok by age group: Age Group: Active Users (%) 10-19: 25%: 20-29: 22.4%: 30-39: 21.7%: 40-49: 20.3%: 50+ 11%: 25% of TikTok's active user accounts are aged 10-19 in the United States. Among Snapchat's users, 49% either use TikTok (28%) or are likely to join (21%). In the 2020 GlobalWebIndex survey, Gen Z stated that they used TikTok "to find funny/entertaining content" - and that desire for fun is meaningful. Adult users are starting to join TikTok too, with more than 20% of its users falling under the 40 to 49 age group With the diversity of ages and the high volume of users, TikTok has quickly become an important part of marketing strategies for businesses around the world. ( oberlo) TikTok is extremely popular with Gen Z, which influences the type of content you'll see on the platform. 2% of people in the UK who are 56+ years old were using TikTok in 2020. 3 Billion Installations 4. In 2020, Gen Z were watching over an hour of videos each day . But there's another angle at work too. Age: 10-19-year-olds are the largest age group, making up 25% of all users. 81% used at least one social media site. "Me and my friends, all of us are around the same age group . Ages 20-29 are 22.4% of users. 104. 70% of American teens use . Twitter's growth . TikTok engagement in the U.S. has increased by 1,533% between 2017 to September 2019. Entertainment Most Popular Category on TikTok by Hashtag Views Ages 30-39 is 21.7% of users. 30 TO 49. White and Black adults include those who report being only one race and are not Hispanic. China - 600 million US - 65.9 million Indonesia - 22.2 million Russia - 16.4 million Japan - 12.6 million People between 20 and 29 were the second biggest age group, followed by the 30-39s. They are also more likely than their GOP counterparts to say they use TikTok or YouTube, though by smaller margins. 3. The typical age range is 13 to 18 but there will be users outside this. 105. Technically. The numbers aren't too far apart, but when considering millions of users, the difference is actually quite large; the age of men and women who use the platform most frequently also vary. Its power as a. 84% used at least one social media site. 4. The least threatened. Who Uses TikTok? At the same time, the 35-44-year-old demographic increased from 13.9% to 17.1% (Comscore). This demographic is quite clearly stating its preference for . From these TikTok user stats, we can clearly see that Generation Z members used TikTok the most in 2019. Australians spend 23.4 hours per month on TikTok - an increase of 40% from 2021. While TikTok requires users to be at least 12 years old to have a profile, kids and younger children can access the TikTok Younger Users experience. . China is the largest user of the app (where it is called Douyin). The 100-year-old Italian house is, by far, the most popular luxury brand on TikTok meaning that Gucci's product-focused marketing on social-media platforms (specifically . 45% used at least one social media site. There's a wealth of TikTok content focusing on products categorized under Beauty, Fitness, Home & Kitchen . November 12, 2021. 3 This brings it onto a par with Sky News' website and app. These are our most interesting statistics about TikTok: TikTok is the 7th most used social platform in the world. The largest group of Instagram users (33.8% of users) are aged 25-34 The second-largest group (29.3% of users) are aged 18-24 The third-largest demographic group is 35-44 with a 15.9% share Overall, 56% of Instagram users are females, 44% are males The data shows that Instagram has one of the widest user bases with users aged 13 to 64 and beyond. Coins are available in bundles from 100 to 10,000 that range in price from 99 cents to $99.99. TikTok Usage Statistics. The data does show that the largest share of total adult unique visitors to TikTok in June were aged 18-24 (27.8%), with that age group being more than twice as likely as the average adult to use the app. Another one-quarter (24.5%) of the visitors ages 18 and older fell into the 25-34 age group. 70% of teens across the United States use TikTok. On a device or on the web, viewers can watch and discover millions of personalized short videos. Here's how it all breaks down by age group: Ages 10-19 are 25% of users. As of April 2022, it was found that 24 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 18 percent of the . According to a Pew Research Center study, about 71% of 18- to 29-year-olds say they use Instagram, compared to 65% for Snapchat and about 48% who use TikTok. . This compares with smaller shares of older age groups, with 48% of those ages 30 to 49, 29% of those 50 to 64 and just 13% of those 65 and older saying they use the platform, according to Center data from earlier this year. (b) Meanwhile, data published in the company's self-service advertising tools show that marketers could reach 1.023 billion users aged 18 and above * on TikTok in . 71% of music sticker users applied one "to fit the picture or video". Takeaway on TikTok's demographics for 2022: Bumble. TikTok is the social network of choice for Gen Z adults. Over 60% of TikTok users are comprised of Generation Z, which refers to users born after 1996. What age is TikTok recommended for.Common Sense recommends the app for age 15+ mainly due to the privacy issues and mature content.TikTok requires that users be at least 13 years old to use the full TikTok experience, although there is a way for younger kids to access the app.. Is TikTok banned in USA? By comparison, just nine percent of those aged 26 to 35 years. TikTok has more than 1 billion users worldwide and is owned by ByteDance, a Chinese tech company. Active users: 1 billion monthly users. TikTok's growth is primarily driven by younger age groups, with half of its news users aged 16 to 24. Apart from partisan differences in social media use . If you're trying to gain momentum with young teens, that statistic strongly suggests you should include TikTok in your social media marketing mix. We love to see it.) Statista reported the percentage of internet users in the UK who also use TikTok. As of 2021, TikTok had a total of 78.7 million users in the United States. If you look at the Tiktok demographics above, this app is most popular among teens. Pew Research Center April 7, 2021 Who uses TikTok, Nextdoor % of U.S. adults in each demographic group who say they ever use Note: Respondents who did not give an answer are not shown. Learning about TikTok usage can help your brand create tailored content that appeals to your audience and aligns with their usage behavior. What's more, over 1 in 4 knowledge workers in this group claim to use TikTok for the purposes of selling. But popularity has increased significantly in the . This measurement joins the downloads . 57% of TikTok users are female and 43% are male . (Tiktok, Facebook, Instagram, Youtube, Snapchat, LinkedIn, Twitter) where Australia ranks in the top 20 countries for advertising reach. This particular audience is projected to reach 48.8 million. The largest age group is of 25-34-year-olds (33.1%) Time Instagram users spend on average 53 minutes per day on the platform. 2. Download the app to get started. Ages 50+ are 11% of users. #Love is the most used hashtag on Instagram. TikTok is the greatest threat to Snapchatwhich is also popular with the under-30 crowd. What age group use TikTok the most in 2022? As of 2020, 58.4% of all TikTok users were female, while males came in at about 41%. For instance, for 95% of those in the 25-34 segment, YouTube is popular. This is followed by Russia, with around 55 million TikTok users. The percentage of TikTok users 13 to 17 years of age is also just marginally higher than the 25 to 34 group, which makes up 25.11% of all TikTokers. 65 AND OLDER. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. While deciding a single best time to post on TikTok can be tricky, here are results from over 100,000 posts we analyzed to find the best engagement rates. TikTok clocks up millions more news users Conversely, TikTok has seen the largest increase in use of any news source between 2020 and 2022 - from 0.8 million UK adults in 2020 (1%), increasing to 3.9 million UK adults in 2022 (7%). The average person in the United States will open the TikTok app 8 times a day. It's also popular among younger age groups and the higher we go age-wise, the more the percentage of YouTube users drops. Among adults 50 and older, Democrats are more likely than Republicans to use Instagram (28% vs. 15%), WhatsApp (23% vs. 11%), Twitter (18% vs. 9%) or Snapchat (10% vs. 5%). Generally speaking, older demographics are more skeptical of the platform compared to younger ones. Gen Z are the most likely age group to watch videos on social media. 18 TO 29 YEARS OLD. Singaporeans from all age group use the internet daily, with 96% of the 25 - 34 age group being the most active. ; 6.0% of 18-64 year-olds say TikTok is their favourite social media platform. In September 2021, TikTok announced that it had 1 billion global monthly active users, (a) placing it 6th in our ranking of the world's most 'active' social media platforms. The United States takes 3rd position for most TikTok downloads. The following are the statistics of TikTok usage from the teenage group. And these numbers are growing every single day. TikTok is the 6th most searched term on Youtube. 106. Bumble is probably the . As with TikTok, music stickers are used to fulfil a creative vision of sorts. A September 2019 poll from Morning Consult revealed that 42% of 13-16-year-olds are TikTok users approximately the same amount of people in that age group who use Facebook or Twitter. The top reason overall (73%) was to share a clip from a song the user liked, and 70% used it to express their feeling or mood. Distribution of TikTok users by age group in the United States as of June 2020: TikTok age and gender demographics . ( Source: Statista1) There were approximately 65.9 million US TikTok users in 2020. It has been used more than 1.7 billion times . In 2020 over 18% of all internet users aged 16-64 use TikTok. TikTok age and gender demographics. TikTok Appeals to Lower-Income Adults Forty-two percent of Millennials who reach out on social do so to express love for a product or service, the most of any age group. In the U.S., the biggest age group among users is 18-24 year oldsaccounting for 42% of TikTok's audience. Match. TikTok coins are used to reward favorite creators by purchasing gifts and giving them away during live streams. 63 TikTok Statistics That Will Blow Your Mind: 1. Fundamentally, Americans love TikTok. This means that most TikTok influencers likely fall under this age group. According to Statista, female users in their teens accounted for 18.2% of TikTok's active users. Despite being the world's most downloaded mobile app in 2021 (more on that here), barely 1 in 23 internet users aged 16 to 64 currently put the short video platform at the top of their list. As of April 2022, TikTok has become Australia's seventh most-used social media platform. (all expressed in EST and ignoring sectors): Best Times to Post on TikTok: Monday: 6 AM, 10 AM, 10 PM; Tuesday: 2 AM, 4 AM, 9 AM; Wednesday: 7 AM, 8 AM, 11 PM; Thursday: 9 AM, 12 AM, 7 PM 44 age groups joined during lockdown. 60 percent of Canadian TikTok users are women and 40 percent are men. 50 TO 64. 41% of the total TikTok users are teenagers between the ages groups of 16 to 24 years. If you're looking for an even more mature group, Match boasts over 2 million monthly users and also had the oldest median age of any of the apps 45. Gender: 61% are females and 39% are male users. 1 These shares stand in stark contrast to those in older age groups. 103. For added context, the data show that three times as many working-age internet users around the world say that they still prefer Facebook over TikTok. Published by L. Ceci , Feb 10, 2022 As of August 2021, the majority of content creators on TikTok were aged between 18 and 25 years old, as almost 53 percent of creators on the short-video platform. 167 Million TikTok Videos Watched in an Internet Minute 5. People aged 18 to 24 are more active on TikTok: 42.9%. Overall, TikTok has been adopted by just over 1 in every 8 adults (12.9%) ages 18-24 in the US. Given that data, it is unsurprising that 60% . 87% of Gen Z TikTok users who have used Instagram Reels agree with the statement, "Instagram Reels is basically the same as TikTok The second-largest age group of TikTok users is teens aged 13 to 17, with 27.37% of them belonging to this range. Find out why TikTok has become so popular over the past few years. Generation Z is one of the most diverse generations yet, with high levels of education, digital . TikTok users over 45 are less active and account for only 9.7%. 85% of Gen Z adults (age 16-24) use TikTok daily, with 81% claiming to use the video app for more than an hour a day. For advertisers, this is a very important statistic. Parents of kids between 12 and 17 years old are 65 percent more likely than the average . Gender TikTok is the fifth-most-popular social media app there, behind WhatsApp, VK, Instagram, and Telegram. Answer (1 of 14): We have another intriguing TikTok measurement that assists us with understanding the socioeconomics of TikTok clients better. 21% of Americans said they use TikTok in 2021. On average, Singaporeans are on the internet for seven hours and nine minutes every day. 15 - 24: 93% 25 - 34: 96% 35 - 44: 93% 45 - 54: 75% 55+: 78% (Google Barometer, 2014) About 93% use the Internet everyday. . ( oberlo) The target audience age of TikTok is under 18 years. Distribution of monthly active TikTok users in. Source: datareportal.com. TikTok is projected to have 79.6 million users in the USA in 2022, which may climb to 88.7 million in 2024 In the UK, TikTok is set to reach 10 million users in 2021 TikTok grew children's social media use by 100% in 2019, and 200% in 2020 TikTok offers Brand Takeover Ads, which can cost $50,000 a day with five million impressions guaranteed 31% of Instagram users are 18-24 years old. Around seven-in-ten Americans ages 18 to 29 (71%) say they ever use Instagram. By contrast, in the 75+ group, the percentage dwindles to 51%. Majorities of 18- to 29-year-olds say they use Instagram or Snapchat and about half say they use TikTok, with those on the younger end of this cohort - ages 18 to 24 - being especially likely to report using Instagram (76%), Snapchat (75%) or TikTok (55%). Every month, an average of 3.2 million Canadians are on TikTok. Tik Tok is used by 2 million more women (8.2 million) than men (6.1 million), and its reach is highest among females ages 18-24 (14.9% adoption). TikTok key statistics TikTok generated an estimated $4.6 billion revenue in 2021, a 142% increase year-on-year TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022 In China, TikTok is accessed by over 600 million users daily TikTok has been downloaded over three billion times As of the third quarter of 2020, a quarter of UK internet users aged 15 to 25 years were using short-form video sharing app TikTok. 32% of TikTok users are aged between 25 and 34. TikTok was the most downloaded app in Apple's App Store for Q2 2022, with more than 60 million downloads. See below for the most popular age group for each social media platform and the percentage share of the total user base for that age group: Facebook - 25-34 (32%) Twitter - 25-34 (29%) Instagram - 25-34 (35%) LinkedIn - 25-34 (61%) TikTok - 10-19 (37%) N.B. 138 million monthly active users are from the US. 6% of UK individuals aged between 46 and 55 years old used TikTok in 2020. TikTok is used predominantly by teens. You need to be 13 and over to register for an account and use the site. 57% of all TikTok users globally identify as female, and 43% identify as male.
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