There happens to be a thriving ecosystem of Figma plugins and third-party apps to cater for every scenario. Figma is a free web-based design tool that allows you to create and collaborate on high-fidelity, interactive prototypes. Its a thing of beauty, really. You dont need to drop your current practices if they meet your needs. However, no matter what you are trying to accomplish, bringing dynamic content into your designs will not only help you figure out what works/doesnt work in your designsitll level up the quality of feedback with your team, stakeholders, and users and lead to better designs. The Figma design canvas yawned before us. With this plugin, you can easily generate a single piece or an entire set of elements and even have your designs automatically localized. We collaborated with design systems to build a project template file. As an example, earlier this year I wrote an error message that explained to the user that their printer wasnt working because their Bluetooth wasnt turnedon. Adrian Twarog. In the future, I plan to do a step-by-step guide on how to build something like this from scratch. Content designers need to know the context in which words, phrases, and other content are used. A headless CMS can provide a single view of content that appears in multiple places. Its nice to be able to make quick adjustments to a component. A lot of us do this through periodic workshops or creating guides. Zoom in and out to get the context. When employed effectively you can increase the fidelity and realness of your output leading to more resilient designs and improved feedback when reviewing with teams, stakeholders, and users. Using this integration, incorporating real-world data into prototypes has never been easier. This is a great way of showing contents impact throughout the entire userjourney. A lot of us do this through periodic workshops or creating guides. Unlike Figma, a headless CMS is designed to support writing. What the fig? Figma gives you the playing field to test, experiment, iterate and design together all the time. 2. Both the content and the design will have a shape. The contents shape (number and length of fields or image characteristics) will influence the shape of the UI (layout and emphasis of elements). Use comments to collaborate on and document content decisions, 5. Our internal Figma plugin addresses this head-on by making it easy to import any published story into our designs. So, how exactly does this bridge from Contentful to Figma work? Teams can develop and review designs online and update the copy in the design in real-time. The table below reveals some of the questions that teams might explore under various scenarios. These days, Figma is where the bulk of design work happens. Designers and content practitioners explore content strategy, UX writing, and information architecture in Figma. We role-played the conversation to uncover the relevant information needed in order to do the jobs of our chosen role, in the order that seemed most natural. Or cycle through a bottomless repository of relevant content to help visualize your designs in as many contexts imaginable? But Figma opens up some new possibilities: Build guidance on the type of content you need to accompany UI components into the components themselves. Figma is one of the most popular design tools aimed at teams. is something that our content ancestors only dreamed about. Plugins such as Ditto and Strings offer obvious benefits compared to Figmas out-of-the-box capabilities. Focusing on designing and building magical experiences across the internet. Realistic variety of content and use-cases sourced from the community. Is it too late to make a change to the layout to fit our content needs?). Im Content Strategy Evangelist at Kontent.ai. And if were doing our work as content designers right, we should be there at every step in the process. The right tool for the job really depends on the goals of your project, your design process, and the level of investment you or your team can make. Figma allows real content to be placed in UI designsa big leap forward from static wireframes or mockups that show "placeholder" content, especially the dreaded "lorem . . Its hard to know what content is available, what that content is related to, and if it is consistent. Weve found that designers, especially those who work in design systems, are happy to help. Cross-functional teams get together in Figma at early design phases to brainstorm and workshop. My mission is to help others produce the best content they can. Yes, this was always doable in Slack or in-person, but Figma keeps that record of your decision in the design file itself. This saves you time and makes your workflow more efficient. https://www.figma.com FigJam . 1. This helps content and design stay aligned throughout the process. Ship better products. Use our Figma plugin to quickly edit text in designs and track progress. Because of this, theres a huge variance in what we can expect from a storys content, length, and quality. Teams need the ability to precisely describe the content directly, instead of trying to infer the content characteristics according to tags that describe the UI components. When you do this, it might not become a perfect blueprint for what youre about to design, but its an incredibly useful point of reference throughout the iteration process. Figma can be especially challenging for writers who are developing lots of content that needs to be available in many places. We're here for you (with a reminder that perfection isn't the answer). Jason is a content designer at Chime where he uses language to help members achieve financial peace of mind. truncation, injecting components based on data, etc. So you have a record of all the back and forth your team have had. Ready? Styled to the precise specifications of the Slack design system. Phrases and terminology should be consistent not just on a handful of screens currently being designed, but across all content being published. This becomes an especially important issue when the design must present existing content or data instead of copy thats custom-written for a specific component. Register now, Create with Compose, Launch, and Workflows, Apps and integrations to extend Contentful, Powering mobile experiences for global brands. You no longer need to select specific text fields to updateyou can update a whole design with a single click! Figma's widespread adoption by UX teams has coincided with another trend: the increased participation of UX writers and content designers in the UX design process. Learn more -> Developers Our API, CLI, and SDKs allow developers to fetch up-to-date product copy and integrate it into their build processes. Using a headless CMS can supplement other ways your team develops UI text. So get in there! Everyone using your design library gets instant access to this content and updates. You can use it to do all kinds of graphic design work from wireframing websites, designing mobile app interfaces, prototyping designs, crafting social media posts, and everything in between. 9:00 am to 12:00 pm PDT (San Francisco) 11:00 am to 2:00 pm CDT (Chicago) Content-first design. Writers can work in a familiar authoring environment to update the text thats presented in a Figma file, without having to learn how to use the layers of a design tool. Writers can focus on what needs to be said as they develop content. When I had to redesign the order tickets used by kitchen staff and delivery drivers, my product designer colleague and I scripted out several conversations straight into our Figma file before co-designing. This may be both the most obvious and least obvious solution for getting dynamic content into your designs. This way of working made collaboration more complex. Using a headless CMS for content review offers benefits as well. All rights reserved. For example, they need to see how existing product information will appear or check that data is formatted appropriately in the UI. Like thought-provoking keynotes and interactive workshops? Because Figma is web-based, youre never writing in a silo. This gives you a better idea of how your final product will look. Unpacking the stack, I built the plugin with web technologies like JavaScript, HTML, and CSS. Designs can be populated from well-organized and structured data sets. The content stored in the CMS is decoupled from the design and is not hard-coded into the software application presenting it. Figma gives you the visibility and chance to contribute and collaborate from the off so grasp that opportunity with both hands. There are many ways to get dynamic content into your designsranging from super simple techniques like variants or Content Reel to more advanced methods like Google sheets or custom plugins. The easiest way to improve at writing merely is by doing it. Youll also need: If your team is fewer than 10 people, you can sign up for one of the sessions listed. If theres anything urgent or requires you specifically, you can be contacted via the comments. To help you out, we went full-on Wirecutter mode. Sign up for your free Contentful account in minutes. Consider a common usability problem that enterprises face: their smartphone app uses one term to refer to a feature or service, but their website uses a different one. Designers would come up with layouts and then fit (or rather cram) real content in the existing layout. The way that Figma manages visual objects isnt aligned with how the content should be organized and managed. You have access to the project so you can swoop in and finesse it later if you have the time. Its a thing of beauty, really. Its a pretty typical format, with follow-along lectures and breakout practice sessions. Skill up and save. Letsgo. This makes sure that when your content is shared on social media, it looks great. We had to ask for help with the fancy coffee machine (Can you update this label for me? This means that we cant always be around to work on everything and prioritisation is a must-have skill. However, when were in the early stages of a project we need to focus on ideas, strategy, and structure, rather than polish. Are you getting the idea? You can synch content youve developed within Figma to a headless CMS, so you have an inventory of content thats ready to deploy. Everyone can add comments directly to the contenteven business stakeholders, who will feel comfortable using a tool that looks and feels like other editing tools they use. Figma gives you the playing field to test, experiment, iterate and design together all the time.Gameon. This empowers everyone to do better work and brings content firmly into the game. But the benefits of this increasingly popular design tool really skyrocket when you start using it to bolster your own content design process and projects. Authors maintain ownership and control over the content in the CMS and dont have to rely on developers to make revisions. By Catherine Romano. All components can be easily adjusted and resized while maintaining proper layouts. Thats ok. And if I may, Id like to reclaim a worrisome phrase: Lets flatten that curve. Click to add a new style. With Figma's asset loading, you can finish your designs quickly and easily. Figma has quickly emerged as the preferred tool for developing UI designs by both large enterprises and fast-growing startups. 18 designers predict UI/UX trendsfor2018. Put any interaction back into the real-world and imagine youre completing an action in person, then script it out. Whether you're working on a marketing campaign, a website redesign, or a new app, the Contentful-to-Figma plugin provides the tools you need to make it happen. Low effort for managing and maintaining a large amount of content. But they dont provide a full solution for enterprises that have content that must be presented across many apps and platforms. Because Figma is web-based, youre never writing in a silo. The website may have been created earlier by a different team, and its hard to see the contexts where the two phrases are being used without looking at many screens. Writers are still expected to fill in copy within different UI components rather than starting with content to shape the design. Jun 25, 2018 -- 2 aka Sam King and Ryan Cordell Figma is one of the latest tools on the design block. This plugin was made for a typical user like me. As an example, you may want copy within a field placeholder component that says Use this space to give an example value, not a usability instruction. By leveraging Figmas variant system you can easily add content states to your components for both optimal and sub-optimal use cases. Designers and content practitioners explore content strategy, UX writing, and information architecture in Figma. And if that one UI element isnt working, it could have huge knock-on effects for the entire flow. They can compare many variations and options that are being presented or might be. Encourage anyone working on the file to channel their inner content designer rather than leave placeholders. As you can see, I found a case where the design breaks ! It also happens when business stakeholders decide the content ahead of the visual design, such as when a legally required statement must be presented. This will nudge any visual exploration to start with thecontent. Or as close to real content as you can get. Content and UX design were using different tools, working in silo and simultaneously, to create one experience. Plugins handle strings of UI copy, which are just one subset of the enterprises content. But I wanted to go a bit deeper with this post and describe how to actually do content design usingthetool. Apple left it to third-party developers to create whiteboard apps on iPad for years. Figma is a flexible design tool that has allowed the design systems team to partner more closely with teammates like content design, which ultimately means we build better products." Jules . Today, thanks to Figma, visual, interaction, and content design can co-create within the same space. The team can explore different questions and options. Learn how to move your Figma content into FigJam documents and boards, so that it can be reviewed across a broader constituency in FigJam. I cant think of any training Ive attended thats felt as natural and relaxed as this. Switch to Prototype mode. accessed by an API and accepts content described using the JSON format, guidelines for each content field that can offer additional instruction, To decide the design when they already have decided the content, To decide both the content and the design, Factors that directly influence the ideal solution when considered in isolation, How the ideal solution will perform in different contexts. This helped us do a number of additional things, all before anything was done visually: 3. Figma pages dont represent the structure of the content. One of the key differences between writers and content designers is that writing is possible solo, whereas designing content is a team sport. Also, you can automatically make multiple designs with the same structure like marketing banners which saves time during the design process. In contrast to well-established best practices that advocate separating the content from the design so that each can be revised independently, in Figma, the content and design are tightly coupled. One way to design content-first is to start everything with a conversation. Use human language, not system language. Discover how it can be an even more powerful tool when used in conjunction with a headless CMS. Before Figma, the Firefox content design team worked in a separate space from visual and interaction designers. Some examples of how using dynamic content can help: In this post, well take a look at some useful techniques for getting dynamic content into your designscovering variants, community plugins, and custom plugins. In this 3-hour online workshop, you'll learn to enhance your team's work and impact through content-first practices in Figma. The global leader in UX content design training, online courses, workshops, jobs, and coaching. Of course, having a standard file structure and naming system is good documentation hygiene for any design team, but the template file also supports cross-discipline UX collaboration: The file template is like a kit of parts. Get 15% off when you buy 2 courses, 20% off with 3, and 25% off with 4 or more. These issues are even more pronounced when working with multiple languages. Lead Content Designer/ UX Writer ryancordell.design. While Figma gave us the keys to the main design house, we continue to use other tools for copy development. I also find that when you get feedback from other people, it's useful for them to see the kind of data that you intend to put in certain places. Different instances of content may not have the same profile. This opportunity to step into the design source of truth at every stage of the design process is something that our content ancestors only dreamed about. Large upfront effort to set up and tedious to maintain. Just by hitting C on your keyboard you can see all the comments in the file. User Interface (UI) Design. It all comes together in Figma. With the ability to use real data and assets in your designs, there are endless ways to make prototypes that are compelling and interesting. Memorize these shortcuts and for an instant bit of momentum into your Figma explorations: Once youre zipping around Figma design files with your trusty shortcuts, you might want to broaden your skillset with techniques that will help you iterate on ideas, manage dynamic content, and share your work. It can be accessed by an API and accepts content described using the JSON format, which makes it a perfect companion to a headless CMS. The content in a headless CMS is always available to authors, in contrast to plugins that store content during the drafting phase but that subsequently become inaccessible to writers when strings get stored in a code responsibility such as GitHub at deployment. The ability to precisely manage the actual content being presented, The ability to prototype with many content and design variations, An authoring environment thats friendly to writers and business stakeholders, Filtering content items by content type to determine their consistency or differences, Organizing and filtering by taxonomy tags relating to customer journey stages, customer segments, or products, Searching for occurrences of words or phrases according to context, Comparing the information in specific fields, Deciding which fields to present when facing limited space, Developing alternative fields when needing to present different message variations, Testing the designs capacity to present real information that may have different lengths. How much does the content on different topics vary? Your role is to ensure that users can complete their tasks as simply and effectively aspossible. When youre using Figma, a web-based tool, you can design how the product looks and what it communicates hand-in-hand. One of our most important tasks is making our product content useful. This brings me nicely onto lesson number 2. It greatly simplified retrieving and displaying the data required by the plugin. I recently co-wrote an article about how much were loving Figma at Deliveroo. And if were doing our work as content designers right, we should be there at every step in the process. Jason Fox shares quick tricks and tips to make the most of the tool. Tailwind CSS, meanwhile, made it simple to style the plugin. It's easy to run into a big mismatch between the design and the content. 1. Building your own Figma plugin for populating your designs with dynamic content is the approach that will give you the most power and flexibility however its also the path with the highest investment. Figma allowed me to loop in the engineer immediately just by tagging them in a comment in the design file. But sometimes content design isnt considered until late on in the process, meaning you dont always get visibility of user journeys or the bigger picture. Figma allowed me to loop in the engineer immediately just by tagging them in a comment in the design file. Its a far more iterative process because youre not restricted geographically like you are with a whiteboard or technically by non-collaborative tools. If real data is used to make the prototype it will be more realistic, and the user experience will be better. Begin by designing the individual screens or pages of your product in Figma. This could be because teams need to try out different wording in the copy to see what works best for users. You can iterate later This is especially important if you werent involved from the outset because it will help you spot ineffective UI as early as possible. One of the first decisions I made was to use the create-figma-plugin tool with Preact. You need to know what came before and what will come after to ensure youre helping guide the user and set their expectations. Listen. Its a far more iterative process because youre not restricted geographically like you are with a whiteboard or technically by non-collaborative tools. This is a great way of showing contents impact throughout the entire user journey. That was a broad overview of how it improved our collaboration and gave content design a better seat at the table. But often being useful requires us changing how something works or even inventing a new way for something to work.
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